Website Feedback & Recommendations

Overall Impression

The Go Do Good site is in strong shape and does a great job communicating the brand's mission and personality. The dark teal palette, clean navigation, and bold typography create a professional, grounded feel that works well for the nonprofit and purpose-driven space. The variety of work on display is impressive, and the mix of community photography with design deliverables gives the site real depth. These suggestions are focused refinements to tighten the experience, improve clarity around the process, and make the calls to action work harder for new business.

Note: This feedback is presented as suggestions and opportunities. The site is well-built and communicates the brand effectively. These are refinements to take it to the next level.

Hero & First Impression

Homepage Hero

The hero video needs a faster hook and a clear call to action

Observation

The hero video is full viewport height, which is great. But the play button follows the mouse (cursor-jacking), making it feel like the primary objective is to play the video. 50 seconds pass before any audio starts, which is too long to hold attention.

Suggestion

Consider making the highlight reel the primary video that plays on click, not the Mulberry documentary. Users clicking the hero play button likely expect a quick, punchy brand overview. The longer video could be a secondary option elsewhere.

Quick Win

Add a CTA button below the subhead ("We work with nonprofits, purpose-driven and education organizations"). Something like "See Our Work" or "Let's Talk." This is standard web convention and gives visitors a clear next step.

Navigation & Scroll Behavior

Navigation Detail

Navigation

Clean nav with a small scroll quirk and a missing primary CTA

Observation

The navigation is clean and the logo looks nice with the orange. However, there is a subtle glitch where the nav appears to be pushed up while the video scrolls, then a transparent background drops in. It looks like two separate navigations switching, which creates a slight visual hiccup.

Suggestion

Add a highlighted CTA in the navigation (like "Get Started" or "Work With Us") so visitors always have a clear path to contact. Right now the nav options are About, Work, Insights + News, and Contact, but none stand out as the primary action.

Quick Win

The nav shadow sits very close to the "Purpose doesn't sit still" heading (about 20px from the ascender). Push that section down 5-10px for more breathing room.

Content & Typography

Content Sections

Typography & Copy

Strong typographic choices with a few scale and phrasing refinements

Observation

The dual font pairing (Fig Tree and Source Serif at 70pt) creates a nice contrast, but the different x-heights make them feel optically different sizes when reading together. The "About Us" link at 18pt feels noticeably small next to the 70pt heading above it.

Suggestion

The phrase "turn brand clarity into connection and connection into action" has a double use of "connection" that trips up the reading flow. Consider tightening the phrasing so each word lands with more weight.

Quick Win

The TM symbol on "Clarity to Momentum Process" is inline at the same size as body text, making it read like a stray letterform. Wrap it in a separate style and reduce the font size so it sits as a proper superscript.

Suggestion

The paragraph under "Good work, better brands" on the homepage is a single long sentence. Consider breaking it up or shortening it. The stacked two-line version on the contact page ("Good work / better brands" with work displayed below) feels stronger and more confident.

Purpose Section & Spacing

Purpose Section

Layout & Spacing

The "people first" section needs more room to breathe

Observation

The dark green section below the hero ("Go Do Good is a people first...") is a nice color break. But the subhead from the hero and the top of this section blend together visually because there is not enough padding between them.

Suggestion

Add more vertical padding to the top and bottom of the dark green section. Even if the hero text stays in place, extra breathing room will let this section stand on its own as a distinct block rather than running into the content above.

Observation

The images in the "Purpose doesn't sit still" section (socks charity, community events, new team member) lack labels or tags indicating what they are. Adding small descriptive tags would help visitors understand the variety of work at a glance.

Quick Win

The arrow icon next to "News + Insights" is disproportionately large compared to the text. Scale it down to match the text size for better visual balance.

Work Display & Portfolio

Work Cards

Portfolio Grid

The scrolling work cards are great, but the hover behavior hides useful context

Observation

The animated scrolling work cards are a highlight. Showing client names and service tags on the cards helps visitors see themselves in the work. But on hover, this information hides, which is counterintuitive since engaging with a card should reveal more, not less.

Suggestion

Consider keeping the tags and client info visible by default, and on hover revealing more of the image or a brief project description. This way engagement adds value rather than removing it.

Quick Win

The NFCC card has two full rows of service tags (strategy, branding, web design, development, campaigns, digital marketing, brand awareness, social media). Pare this down to the top 3-4 most relevant services to keep it clean and scannable.

Work Grid

Static Work Grid

Portfolio images could use more context and visual framing

Suggestion

Website screenshots (like YourWay Learning) would benefit from a subtle browser frame with the three dots to clearly indicate "this is a website." It adds context without extra explanation.

Suggestion

Consider a scrolling-within-frame treatment for website work: a horizontal rectangle that slowly scrolls the full site as the user scrolls the page. This lets visitors see the entire design without needing to click through.

Observation

The motion graphics/explainer video content (like the "Accelerate Learning" animation) is a strong differentiator. Many clients need this and would want to hire for it. Consider making these pieces larger and more prominent in the grid.

Observation

The "Load More" button may not be necessary. People are very comfortable with scrolling now. Showing the full set of work upfront gives a better sense of depth and variety without requiring an extra click.

▶ Interactive Prototype

How These Two Recommendations Would Look

Here's a working prototype of the browser frame and scrolling-within-frame treatments applied to actual Go Do Good portfolio pieces. These small design touches add immediate context and professionalism to the work grid.

Browser Frame Treatment

A subtle browser chrome with three dots signals "this is a website" without needing a caption.

Scrolling-Within-Frame Treatment

The full site scrolls automatically inside the frame, letting visitors see the entire design at a glance.

University website scrolling within browser frame

Case Studies

Project Detail Pages

Lead with the visuals, trim the text, and drop the social share buttons

Observation

The Mission Continues case study is a standout with lots of rich content and variety. The RCMA page has strong work too, but the synopsis text is long and the multiple campaign sections stack up into a lot of reading.

Suggestion

For annual reports and multi-page documents, showing every single page in the horizontal scroll is excessive. Pick 2-3 strong spreads and present them in printed mockups (folding page spreads) - one with a graph, one with text, and the cover.

Quick Win

Remove the social share buttons (Facebook, Twitter, LinkedIn, Email). Sharing individual case study pages via social buttons is no longer common web practice and adds visual clutter. A simple share icon could house this if needed.

Quick Win

The Mission Continues page shows three logos in a row, and two of them are the same. Also, the slash separators between service tags (brand positioning / branding) are taller than the text x-height, making them distracting. Scale the slashes down.

About Page

Strong content that could benefit from better interactive design and static logos

Suggestion

The hero video on the About page autoplays without audio, so clicking the play button does nothing different. Remove the cursor-jacking play behavior and just let the video be a non-clickable background element.

Suggestion

The partner logos carousel scrolls by quickly, making it hard for potential clients to find themselves or similar organizations. Make the logos static, slightly larger, arranged in a grid (3-4 rows, 5-6 across). Greyed out is fine, but let people scan and self-identify.

Suggestion

The Clarity to Momentum Process slider section (Brand Clarity, The Reality, etc.) needs a clearer interactive pattern. Consider having the background content change as users scroll through each phase, with consistent labels that stay anchored. A diagram or visual flowchart of the three phases would help communicate the linear process.

Observation

The copy "belief forms and belief creates momentum" reads awkwardly with "belief" repeated back-to-back. Small copywriting refinement to smooth that out.

Suggestion

The FAQs section is a good idea but the copy needs some brand personality injected. For example, instead of "No! We work with purpose-driven organizations" try "We love working with purpose-driven organizations!" - and link those sectors to relevant projects.

Team & Culture

Team photos and culture section are working well

Observation

The mix of videos and images in the culture section is great. It shows personality and gives people a sense of the team. The "25 years of coming together to do meaningful work" framing is strong. Lean into it. You can say it is 25 years of Go Do Good work because this is what the company is now.

Suggestion

Consider adding a brand color accent to the team headshots, similar to the RCMA treatment where outlines had brand colors. Alternating orange and teal outlines could add energy without being overwhelming.

Footer, Contact & SEO

Work Section

Footer

The footer CTA is strong but social links and newsletter copy need work

Quick Win

Replace the text-based social links (Instagram, LinkedIn, Facebook, YouTube) with smaller social icons. The current text treatment gives them too much visual weight in the footer, competing with the primary "Contact Us" CTA above.

Suggestion

The "Inside the Mission" newsletter signup is a great idea, but the copy could do more to sell it. Try something like: "Get insights on brand, belief, and building momentum in our monthly newsletter." Give people a reason to be excited about signing up.

Quick Win

The newsletter thank-you message is generic ("Thank you for signing up"). Reinforce the brand here. Something like "Thanks! Be on the lookout for the Go Do Good newsletter" or play on the "be a do-gooder" voice.

Suggestion

Add the office location to the footer and contact page. The Tampa/Mulberry location is already on Google Business Profile but not on the site. Linking to Google Places adds social proof and helps with local SEO. Being a "real place" builds trust.

Contact Page

The contact form should qualify leads and stand out more visually

Observation

The "Say Hello" prompt is friendly, but the form only collects a message. If new business is coming through this form (rather than ad landing pages), you are missing a chance to segment and qualify leads upfront.

Suggestion

Expand the form to capture: first name, last name, email, project type, timeline, whether they have worked with an agency before, and budget range. This helps qualify leads before the first call. Also make the form larger visually, perhaps taking half the horizontal viewport with a distinct background color.

Observation

The confirmation message after submitting is well-written and on-brand ("We're eager to dive into your mission"). The "Pick a time that works for you" line could imply there's a calendar booking link, but it doesn't actually link anywhere. It would be cleaner to simply confirm that the team will be in contact soon, or actually link it to a Calendly or scheduling tool. This response page is one of the more brand-aligned moments on the site.

Insights & News + Content Strategy

Blog / Insights

Blog & Content

The blog has good content but needs visual consistency and a content engine

Observation

Some blog thumbnails feel like stock images, and the Go Do Good logo is getting cropped off in certain thumbnails due to image sizing. Older posts have noticeably different styling than newer ones.

Suggestion

Create a system of branded overlays that can be programmatically applied to blog thumbnails. This keeps the visual identity consistent without requiring custom graphics for every post. Variations of the logo mark or brand patterns could work.

Suggestion

Add publish dates to articles (at least the recent ones). Visitors looking to validate the agency want to see fresh, current thinking. Consider programmatically hiding dates after 6 months so older articles do not look stale.

★ Key Recommendation

Build an AI-Powered Content Engine

Upload all existing articles, case studies, and brand writing into Google NotebookLM. This creates a closed-model content hub that only references your own insights. From there, you can generate new articles, social content, and thought leadership that is grounded in your voice and expertise — not generic internet content. This could power an automated content strategy with consistent, on-brand output at scale.

Google Business & Local SEO

Google Business Profile

Local SEO

An untapped opportunity for discovery through Google Maps and local search

Observation

The Google Business Profile for Go Do Good shows the Tampa/Mulberry, FL location with one 5-star review from 6 years ago. The profile has minimal photos and content. This is a significant missed opportunity.

Suggestion

Optimize the Google Business Profile with office photos, team shots, work samples, updated business info, and a push for client reviews. Google Maps is a real discovery tool for businesses, and the extra SEO juice from a well-optimized local listing feeds back into overall search visibility.

Suggestion

Link the office address on the website directly to Google Places so visitors can get directions with one click. This makes the agency feel more real and accessible, adding social proof that this is an established, physical business.

★ Key Recommendation

Google 3D Street View of Your Office

Commission a Google 3D Street View (Matterport) walkthrough of the Go Do Good office space. But don't just photograph the office as-is — stage it with intentional branded elements and fun, quirky set-up scenes throughout. Think branded wall graphics, project boards showing real campaign work, creative vignettes at desks, and personality-filled moments that tell the Go Do Good story. When prospects search for the agency on Google Maps and click "See Inside," they should get a virtual tour that feels like stepping into the brand itself. This turns a standard business listing into an immersive experience and massively boosts local SEO visibility.

Suggested Priority

A suggested order of operations, from quick wins to bigger improvements.

Quick Wins

Add CTA button below hero headline
Reduce TM symbol size on "Clarity to Momentum Process"
Scale down arrow icon next to "News + Insights"
Replace text social links with icons in footer
Brand the newsletter thank-you message
Remove social share buttons from case studies
Scale down slash separators on case study tags
Fix nav shadow proximity to "Purpose" heading

Short Term

Add highlighted CTA to navigation ("Get Started")
Trim NFCC service tags to top 3-4
Add office location to footer and contact page
Update newsletter signup copy with value proposition
Add padding to dark green section below hero
Punch up FAQ copy with brand voice
Add publish dates to blog articles
Remove duplicate logos on Mission Continues page

Medium Term

Swap hero video to highlight reel (move Mulberry to secondary)
Expand contact form with qualifying fields
Add browser frames to website screenshots in portfolio
Redesign work card hover to keep info visible
Make partner logos static grid instead of carousel
Create branded blog thumbnail overlay system
Optimize Google Business Profile with photos and reviews
Redesign process slider with clearer interactive pattern

Consider

Scrolling-in-frame treatment for website portfolio pieces
Brand color accents on team headshots
NotebookLM content hub for automated content strategy
Remove "Load More" and show full work grid
Reduce annual report pages to 2-3 mockup spreads
Add process diagram/flowchart for three-phase methodology
Programmatically hide blog dates after 6 months

★ Strategic Recommendation

Google NotebookLM

A powerful AI research tool that could transform how Go Do Good approaches content strategy, client onboarding, and brand research. Here's why it matters for your team.

Content Strategy Engine

Upload brand documents, competitor sites, and industry reports. NotebookLM synthesizes them into actionable content themes and messaging frameworks.

Client Discovery

Feed in a prospect's existing materials and get instant brand audits, positioning gaps, and opportunity maps before the first meeting.

Research at Scale

Analyze multiple sources simultaneously, surface patterns across documents, and generate briefings that would take hours to compile manually.

Audio Overviews

Generate podcast-style audio summaries of research findings to share with clients or use internally for team alignment on strategy.

NotebookLM workflow diagram showing sources feeding into Notebook with Sources, Chat, and Studio panels